However, the company wants to expand its activities and, therefore, focuses on creating offline stores. Xiaomi has already created Mi Home stores in several cities in India. On the other hand, the company is also working intensively with other off-line retail partners in the market to sell smartphones.
In this context, Xiaomi has partnered with Big Bazaar (a popular Future Group supermarket chain with more than 240 stores in India) to sell Redmi Note 4 (review) and Redmi 4 (magazine) during this festive period.
Commenting on the partnership, Manu Kumar Jain, Vice President and General Manager of Xiaomi India, said: “This journey began a few months ago when I met with Mr. Kishore Biyani to discuss possible collaboration with the future group.
During one of the brainstorming sessions, we agreed to try something new: selling phones through Big Bazaar, which no other brand has tried! At Xiaomi India, we always try new things. ”
While Xiaomi has followed an interesting path, we will have to see and expect how this partnership will work for both companies. However, the advantage may be in the presence of Biz Bazaar in India and Xiaomi wants to use it completely. An intelligent strategy, we would say. In any case, the Chinese manufacturer makes their smartphones more accessible to consumers.
Jain said that My Fans could buy Redmi Note 4 and Redmi 4 at special prices at Big Bazaar stores. In addition to this, customers can also take these smartphones through free offers of EMI in partnership with Bajaj Finserv. In addition, there are special offers on all ICICI Bank debit and credit card users.